Brother and sister duo Alex and Georgie have created a quintessentially Melbourne brand. Loved for their unique sense of ‘sophisticated quirk’, the label has grown remarkably since launching in 2005.
It’s been great to see each designer’s unique response to the idea of the chameleon. Alpha60’s poetic and intricate design is very true to their creative imagination:
The chameleon is the animalian embodiment of what fashion and style has come to mean in our modern environment. The chameleon’s sophisticated crypsis allows it to merge into its surroundings to avoid detection, much as we might do on a tough day by hiding in a heavy, dark coat. Yet the evolutionary pressure that has gifted the animal with such idiosyncratic traits has also ensured that the chameleon will always be known for its apparent flamboyance; a neat corollary with this idea surely exists in the way we transform ourselves with fabric, to be the people we want to be. If fashion is, on any level, a means of expressing ourselves and our intentions to others, than the chameleon is a deserving recipient of a tribute, and this is ours.